Kids in Motorsport

Kids in Motorsport is an initiative by MPA Creative that gives children a behind-the-scenes look at the world of motorsport, an industry known for being tough to break into. Sponsored by major brands like Kwik Fit and E.ON, the nationwide events introduce kids to a variety of careers beyond driving, from race doctors to TV presenters, through hands-on activities led by industry professionals.

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For this project, I developed the logo, branding, marketing materials, and on-event print collateral, creating a bold and engaging visual identity that captures the energy and excitement of motorsport while appealing to a younger audience.