British Touring
Car Championship

British Touring Car Championship (BTCC) 

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The BTCC is one of the world’s most exciting motorsport series, featuring 30 high-intensity races across 10 events at iconic UK circuits like Brands Hatch and Silverstone. With trackside crowds exceeding 40,000, 17.4 million viewers, and global media reach, its presence is unmatched.

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My Role & Impact

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During the 2021-2024 season, Hansen Motorsport enlisted me to enhance their branding across social media, video, and print. I created bold, cohesive designs that captured the energy of BTCC, increasing engagement and visibility.

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Our collaboration strengthened BTCC’s identity and attracted major partnerships, including Kwik Fit and the Goodwood Festival of Speed.